Job Description
Overview:
We are seeking an experienced Performance Analyst to craft strategic, insight-driven reports that clearly connect campaign performance to broader marketing goals. This role involves analyzing full-funnel media performance across all digital channels and translating metrics into actionable client-facing insights.
Key Responsibilities:
- Analyze campaign performance across paid search, paid social, programmatic, CTV/OLV, and digital publications
- Develop narrative-driven reporting decks or summaries that connect data to strategic objectives
- Collaborate with internal teams to gather context and align insights with client goals
- Provide optimization recommendations based on performance trends
Time Allocation During the Month
- Week 1: 2–3 hours (briefing, ramp-up)
- Week 2: 4–5 hours (heavier lift)
- Week 3: 4–5 hours (heavier lift continues)
- Week 4: 1–2 hours (light wrap-up)
Requirements:
- 5–8 years experience in digital media strategy, planning, or performance analysis
- Hands-on experience with media platforms like Google Ads, Meta, DSPs, and publication-based media buys
- Strong understanding of performance storytelling and media KPIs
- Industry experience in eCommerce, healthcare, ticketed events , or similar verticals is highly preferred
Proven ability to synthesize data into executive-level insights and recommendations
Job Tags
Contract work, Freelance,